Something I came across recently that I thought was interesting and mostly true: Facebook is for communicating with those you know; Twitter is for communicating with those you want to know – I think this is particularly applicable with overall branding efforts. So, what is the best way to reach out to those you don’t know on Twitter and even gain something from it – especially when it comes to keyword research?
As Twitter has emerged as a dominant social media tool, so too has its power to aid in keyword research. With the use of hashtags (including the # symbol in front of a keyword) in your Twitter posts, posts are able to be classified and searched by topic. Hashtags are a quick way to qualify the topic of a message and they are effective because someone may refer to an event with one abbreviation and another person could come up with a second version _