Is Social Media a Fad?

Our friends at The Big Picture came across this video and sent us the link. In our collaborations, we’ve discussed social media and how it fits into our clients’ overall marketing strategies and online presence. We’ve worked together to come up with solutions of how and when to integrate social media. We’ve talked about when it’s appropriate, when it’s not, how to incorporate it into your brand and where it fits as part of the overall plan.

While most clients are curious, many are hesitant – they may not see the purpose of a blog, how Twitter can impact their online reputation, how Facebook can help them communicate with their audience, etc. They also can’t imagine how they’ll fit time for social media into their schedules.

So, is social media a fad? I think once you watch this video, you’ll know the answer:

Here are some highlights from the video:

  • By 2010 Gen Y will outnumber Baby Boomers_