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How to create SEO friendly title tags in a custom Blogger template
Dec 23, 2008 by Kelly C.
I have found several posts on the Internet about how to create title tags for a blog hosted by blogger, but I wanted to find one specific to custom templates. I had a hard time so I thought I'd post the "how to" here. Keyword specific title tags are important for search engine rankings. The same is true for keyword specific h1 tags. Having them match reinforces the s...
Fake it 'till you make it: Online Reputation Management is Important in a Downward Economy
Nov 4, 2008 by Kelly C.
"Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways yo...
Google Doesn't like Losers: Why Online Reputation Management is Like Building Relationships Offline
Nov 4, 2008 by Kelly C.
No one likes to hang out with losers. Tiziana Casciaro, professor at Harvard Business School, which found that people would rather work with someone who is likable and incompetent than people who are obnoxious and competent. She says, "How we value competence changes depending on whether we like someone or not." Penelope Trunk, an American writer who examines the li...
How to Become Number One on Google
Aug 27, 2008 by Kelly C.
5 steps to gaining site traffic through search engines The secret to coming up first in Google's search engine results pages is not as elusive as one may think. Not quite as simple as flipping "The Google Switch," but if you work hard, have dedication, and use creativity your site can climb the rankings. Because of what it takes to be perfectly positioned, the proce...
Aug 26, 2008 by Andrew
I've been given a large hint from Buck in his latest blog post to write an in-depth post on the new Plexus Web site. Since I designed and fathered the new site, I'll discuss the changes that we have made. The main idea that both I and the Plexus team wanted to focus on was to make our new site be more visually appealing to viewers. While text is extremely important f...
Plexus builds custom, rich internet applications on the Ruby on Rails web application framework.
Plexus provides ProductCart Shopping Cart for e-commerce web sites.
