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May 8, 2007 by Buck
It seems like everyone is talking about viral these days. It's quite the buzzword. With the emergence of social sites like YouTube, Digg, mySpace & Flickr it seems like everyone is either chasing, or trying to start the next viral phenom. Lazy Sunday, Star Wars kid and multitudes of other media snippets have been elevated to icon status by the viral power of the new...
Creating an Authentic Marketing Message
Jan 26, 2007 by Natalie
Everyone has a story to tell. For virtually every product, project or service there is an angle or "hook" to help with promotions, publicity and/or sales. So in this age of junk mail, spam, pop-ups and every other kind of invasive marketing, how can you deliver an authentic message? Here are a few ideas to keep in mind when you really have a meaningful message to sen...
Find Out Why Your Competition Outranks You in the Search Engines
Jan 18, 2007 by Stephanie
There are plenty of ways to increase your search engine rankings once your site is built - pay per click advertising is the most popular and can be effective. But, are you doing the right things from the onset to ensure the engines are properly indexing your site? While your meta tags and title tags are extremely important to search engine rankings, search engine sa...
Gentlemen, start your search engines!
Aug 23, 2006 by Colin
I've been learning a lot recently about optimizing sites for search engine rankings, which is clearly one of the most important business components of any website. If a customer can't find your store, how can they buy what you're selling? Think about your own experiences with Google or other search engines (there are others?!?)---would you look through more than 2-3 pag...
Jun 21, 2006 by Buck
After six years, Plexus clients will see a new face when they come to our site. Why the delay? You know the story...something about cobblers and shoes. Believe me, we aren't complaining. Too much work is a good problem to have. A few weeks ago we gathered as a company to kick around some new ideas. I quickly got started on a new look that was more in sync with our lo...
Plexus builds custom, rich internet applications on the Ruby on Rails web application framework.
Plexus provides ProductCart Shopping Cart for e-commerce web sites.
