What Plexus will do
Create a professional Public Relations (PR) campaign to effectively communicate with the selected audiences using targeted messages. Targeted messages will be delivered through a variety of social and online media including professionally written and distributed press releases, authoritative blog posts, positive and influential messaging across social media platforms including Twitter, Facebook and any other social media applications, and distribution of direct e-mail marketing.
What you will do
An effective social media and public relations campaign relies on the client as much as it does the consultant. As the client you must be responsive, be willing to answer questions that stimulate conversations with your clients, review and approve all written materials, provide e-mail addresses of your clients or potential clients, and give us access to your Facebook and Twitter profiles, and Google Analytics accounts.
What you get
Creation of two (2) press releases per month. We may request you provide topical direction for releases and you must be willing to be interviewed.
Creation of a graphical e-mail template reinforcing your brand to be used for all e-mail marketing communications.
Creation of one marketing e-mail per month including a summary of your press releases/blog post and promotion of one service or product.
Thoughtful, timely and useful postings to your Facebook and Twitter accounts at least 3x weekly.
Social Media Reputation Monthly Report
Report will document new followers, user interaction, retweets, shares, and other useful metrics about the effectiveness of your social media accounts.
Report will document your search engine position on your selected keyword phrases in Google and Yahoo. Full SEO services available as a separate fee.
Report will document top content, top referral sources, top keyword visits, visitor analytics, geographic data.
What to do next
Contact Plexus, Inc. at (706) 353-2048 or submit a request for quote for Social Media Marketing & Integration services.